An anytime activity that has a quick and almost 100% success rate of creating hype on the engagement levels of your customers is a a quiz feature and is an effective avenue for customers to stay engaged and win fabulous prizes. Quiz shall be held anytime and increases the app interaction. The quiz or a customized game can be about anything from product information to general games that would allow the customers to win prizes online. This keeps them closer to the app and never to miss out on any notification. Various templates may be used for this and the results are available real time on the backend. Publish the results via push notification or on social media. A survey quiz can also help companies in efficiently analyzing the customer understanding of your products and determining the areas that need to be concentrated on in terms of marketing.